
Whitman: Illini Currently Working on Playing Surface Logo Sponsorship Deal
The five-year, $30 million deal between Illini athletics and Busey Bank does not include a logo on the Gies Memorial Stadium playing field or State Farm Center court.
By Matt Stevens - IlliniGuys Football Writer/Analyst
July 27, 2026
(Cover photo courtesy Illinois Athletics)
CHAMPAIGN — Maybe one of Bret Bielema’s favorite sayings is the proper way to describe the future of private corporation sponsorships with University of Illinois athletics because Illini personnel could argue the best is yet to come.
At the Monday afternoon media conference inside the Smith Center announcing a five-year, $30 million deal with Busey Bank for a jersey patch logo and the placement of logos on the signage all around Illini playing facilities, Illinois athletics Josh Whitman confirmed in an answer to IlliniGuys.com that the Illinois home playing surfaces will not feature the blue and white Busy Bank logo.
Whitman said Monday he and other Illini athletics personnel would “hope to” be able to announce a playing surface logo sponsorship deal with another private company before the start of the fall athletics schedule begins this coming month.
The Busey Bank jersey patches are the first prominent corporate sponsorship deal at Illinois since the $60 million naming rights deal with State Farm Insurance for 30 years that started in April 2013 for the basketball arena, which was previously called Assembly Hall, as part of a major $165 million modernization and renovation project.














