
Column: Why Bret Bielema Sees Himself As a Voice For College Football No Matter the Consequences
No matter the consequences, Illinois head coach Bret Bielema has become a self-appointed social media warrior fighting for himself, his employer, his players or values of the game he loves.
July 23, 2025
(Cover photo courtesy Matt Stevens/IlliniGuys)
LAS VEGAS — There are still times Jen Bielema will give her husband a side-eye glance followed by a version of a consistent ‘Why did you tweet that?’ type of question.
Ranging from a variety of topics, the head football coach at the University of Illinois at Urbana-Champaign has taken to becoming a social media warrior to defend what he consistently calls “the best time to a head coach in college football right now”.
As he enters his fifth season at Illinois, Bret Bielema does not believe he and his current employer can survive using the concept of shutting up and letting your play do your talking for you any longer. Following a 10-3 record last season, Bielema stood at the main podium of the 2025 Big Ten Football Media Days at the Mandalay Bay Convention Center in Las Vegas knowing just several hundred feet away at the MGM Sportsbook, his team had +500 odds to be in the College Football Playoff field. And Bielema’s current policy seems to be that if he knows it and believes it, everybody in the outside world should know it too.














